Signage in the digital age
14th July 2023
When it comes to signage, only the best will do. Whether it’s branding, directions, information or promotion, signage still has an impact in our digital world.
Graham Botting, owner of RM Phoenix, supplies all the signage for Masterlord Estates, often to tight deadlines. For the Masterlord team, being able to react swiftly is important.
“When a new tenant moves in, the fascia sign is changed right away,” says Abi Dawson-Smith, who manages operations for Masterlord. “We always keep our signage up to date and smart, whether it’s banners or direction signs, pod points or containers. Graham provides an expert personal service.”
Visiting R M Phoenix’s print works at Clopton Park, near Woodbridge, is an eye-opener. Large format ink-jet printers that can run 18 hours a day allow Graham to set up a job and monitor it remotely while he gets on with other tasks or even relaxes at home. Traditional screen printing is still used, particularly for specialist jobs such as printing on objects or for colours such as fluorescent that ink-jet printers cannot provide.
But the digital revolution has taken over, as a digital printer can do in 12 hours what a manual silk-screen press would take up to eight days to complete.
“Digital printing can run itself,” explains Graham. “Once the machines are set up I can focus on printing or cutting anything from business cards to vehicle vinyls. Rico digital presses have replaced traditional litho presses for leaflets and brochures, allowing me to do high volume runs in colour without spending hours monitoring the machines.”
The purpose-built double-height print works give Graham complete flexibility, as printing machines and a high-tech guillotine for cutting are heavy and require a large amount of space.
The range of signage and print work is remarkable, from self-adhesive labels to vinyl notices on local council wheelie bins, window filming and vehicle graphics to brochures, business cards or stationery.
During the pandemic, Graham worked alone and was able to continue his business to handle high demand for Covid signage. As a Suffolk based business for over 22 years, he covers East Anglia and has built a reputation for high quality and on-time delivery.
“I work 12 hours a day five days a week,” Graham adds. “But I keep weekends free for family and golf!”
For more information:
Graham Botting 01728 747138